Using free HR webinars to reach new customers

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I recently had a chance to speak with Erik Bartz, Marketing Manager at Pivotal HR Solutions.  To better reach potential customers, Erik started a program offering free webinars.   Like many companies they use Dimdim to provide sales demos, but Erik wanted to do more to develop better relationships with their prospective customers.

Once a month they host a webinar on relevant HR topics.  (They even offer a full list of topics with descriptions on their site.) While some companies we work with use this type of webinar to move into new markets, for Erik it's about better reaching customers in the Toronto area. 

Many companies are looking to move their events online like Erik has done, so I asked how he manages the sessions and what he recommends.  For each of their webinars, Erik acts as host and moderator.  He uploads the presentations, manages the microphones for the consultants presenting, and monitors the public (text) chat.  He even puts a placeholder slide at the front of the slide deck for the attendees that join the meeting before the presentation begins and to remind himself to hit the 'Record' button.

Each consultant presents on their topic for about 15-20 minutes before they take questions from attendees.  Erik’s found that having another person control the slides and use the laser pointer to highlight key items frees up their consultants to focus on the topic.

When someone registers for these sessions, they get a confirmation email, then starting 3 days before the event they get daily reminders, with the final reminder going 1 hour before event.  Erik has found this helps to promote good attendance. 

When Erik was looking for a platform to help him make this happen, he started with Dimdim Free.  Once he was comfortable Dimdim suited their needs, he purchased a Dimdim Pro account primarily for the ability to add their own logo to the meeting room.  He also set up a redirect to a satisfaction survey when attendees exit the webinar.

Attendance to their webinars continues to grow.  If you're in the Toronto area and are looking for HR solutions, check out their HR Resource Centre.

Thanks,

-k
Kevin Micalizzi, Dimdim Community Manager
e: kevin@dimdim.com / Twitter: @dimdim

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